3 Highly effective Cold calling scripts - Based on 5000+ calls

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Use these cold calling scripts to grab your prospects’ attention from “hello”
to “talk next week.” Unlike other cold calling scripts, we analyzed 100K cold
calls to learn what really works (and what doesn’t), so you can book more
meetings.

Cold Calling Script

1 – Opener

Start with your full name and company name:

People who introduce themselves with their full name command
respect. And by stating your name and your company’s name up
front, you control the conversation because the next question
comes from you, instead of “who is this?”

Use a pattern interrupt:

Using “how’ve you been?” performs 6.6X higher than cold calls
that don’t include it. That’s because it’s a pattern interrupt, it
scrambles your prospect’s brain and defuses their initial reaction
(hanging up).

 

2. Reason

State the reason for your call:

Our research shows a 2.1X higher success rate for sales reps who
state their reason for calling than those who don’t. That’s
because human beings crave reasons. Their second question
after “who is this?” is “why are you calling me?” And giving the
answer upfront will satisfy their curiosity and defuse their natural
defensiveness.

 

3. Permission

Avoid asking if it’s a bad time to talk:

Our data proves that opening your cold call with “Did I catch you
at a bad time?” makes you 40% less likely to book a meeting.

Use Humor:

No one likes being cold called. Being personable will help
you stand out from the crowd and earn your prospect’s time.
This short phrase signals you realize you’re interrupting
them.

 

4- Personalization:

Acknowledge the interruption:

Use tactical apologies to keep earning time from your prospect.
Successful cold calls are almost twice as long as unsuccessful
cold calls: 5:50 for booked meetings vs. 3:14 for no meeting
booked.

Show you’ve done your homework:

The 3X3 research approach is all about spending three minutes
finding three relevant pieces of information about a prospect.
LinkedIn gives a wealth of information on companies (headcount,
growth rate) as well as the person you’re reaching out to (what
are they responsible for, how do they describe their role). Use
these to tailor your pitch to their pain points and vernacular.

Don’t make assumptions:

Nothing can end a cold call faster than a wrong assumption.
Caveat your information with statements like this “I’m trying to
put the pieces together…” or “I’m doing some detective work
here, maybe you can point me in the right direction…”

Limit your open-ended questions:

They require more work, and your prospect doesn’t know yet if
the effort is worth it. Keep your questions simple to answer,
and use questions that move the conversation in the right
direction like: “Curious, have you heard of us before?”

 

5- Value Prop

Use social proof correctly:

Wrongly applied, social proof backfires and win rates plummet
by 47% in early-stage deals. Pick logos that belong to your
prospect’s “tribe” – companies with similar industry, size, and
geography.

Use an interest CTA:

We tested the data on cold emails and the interest CTA performs
2X better than other CTAs. It reflects a new and highly effective
approach to prospecting: selling the conversation, not the
meeting. Once you get the nod that your prospect is interested,
then you can move toward setting a meeting.

 

6- Closing

Frame your ask as an offer:

Answer clearly “what does it cost” (a meeting), “what do I get”
(why should I do it), and “what do I need to do” (answer yes).

Use a specific CTA:

They’ve already decided to meet with you, so their interest is
established. That’s why you need a direct approach that gets
straight to the point. This technique works because removing
friction helps your buyer make decisions faster.

 

7- Next steps

Give a nudge:

Don’t leave any outs after you have the nod from your prospect.

Get the meeting before you hang up:

Capitalize on your buyer’s interest while they are still on the
phone – it’s harder to decline an invitation you’ve already
accepted than it is to decline an invitation that you haven’t
answered yet.

 

8- Objection handling

Validate their objection:

Don’t steamroll. Instead, fall on your sword and acknowledge
their objection. This is the best way to prevent a call from ending
on the spot.

Labeling:

This is an advanced selling technique. Done right, it makes buyers
feel heard, understood, and more likely to respond positively to
your follow up ask.

Follow up with a secondary ask:

Don’t leave empty-handed. Put your detective cap on and try to
uncover clues that will help you as you continue to prospect
into that account.

 

Voicemail

1- Opener

Start with your full name and company name.

 

2- Reason

State the reason for your call.

 

3- Value Prop 

Use social proof correctly.

 

4- Next Steps

  • Acknowledge the interruption.
  • Move the conversation over to email. 
  • Set clear expectations.

Follow-up sales email template

Send your email in the next 5 minutes after you hang up. Here’s a fillin-the- blanks template to copy, paste, and win:

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